I created an audience analysis survey, so that I could learn more about my audience, their age range, personality, and preferences. This will help me to better understand my audience, so that I can create more work that media that caters to their liking. I asked some of my personal friends, colleagues, and family to learn about their preferences by having them scan my QR code:
Here were the questions that I asked them;
What age range are you apart of? 14-18 19-25 26-36 37-49 50+
What gender are you? Female Male Prefer not to say
What magazines do you usually enjoy reading?
Beauty/Fashion
Sports
Educational
Culinary
News
Travel
Business
What platform do you read magazines on? Physically (on paper) Digitally (online)
What type of content do you enjoy seeing in magazines? Surveys/Questionnaires Articles Images Columns (like editorials)
Which type below do you most identify with? Explorer (you search for discovery and new sensations) Aspirer (status and image count) Succeeder (need to get to the top, seeking for control and prestige) Reformer (“Don’t tell me what to do or what to think”, anti-materialistic, intellectual, searching for enlightenment) Mainstream (daily routine is fundamental, you need security) Struggler (you live for today, you seek escape) Resigned (you have constant values, you celebrate the past, you aim for survival)
Which do you like better? Pages filled with information Image oriented pages
You don't care if a magazine doesn't contain images True False
Which type of fonts do you like the most?
Serif
San serif
Bold
Thin
Big
Small
Which do you think is better? Physical magazines Digital magazines
You love magazines that focus on cosmetics/fashion True False
Informational magazines are boring to you True False
You think that bold makeup is prettier than natural makeup True False
How often do you read fashion/beauty magazines? Daily Occasionally Never
Which makeup style is most appealing to you?
Option 1
Option 2
Option 3
Option 4
Looking at the analytics showed me a lot of insight on my audience, such as:
Some of my quantitative data:
Most of the people who took my survey were in the 14-18 age range, coming in at 52% (13 out of 25 responses)
As well as a staggering 78.3% of them being women (18 out of 25 responses)
And 56% (14 responses out of 25) like magazines that focus on fashion and cosmetics
Some of my qualitative data:
Most of the participants in my survey preferred this makeup style over the other options:
Most of my participants also prefer image-oriented pages to information filled ones.
The majority of participants also preferred Beauty/fashion, culinary, and travel magazines
The participants also preferred digital magazines to physical ones, though this was a really close count (52%-48%)
The survey supported a lot of my previous assumptions about my audience. I think a lot of my views and things I planned to include already match the viewpoints of my audience. However, I was surprised when it came to questions like "Do you prefer physical or digital magazines", which 52% preferred digital to physical, which I personally didn't expect.
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